Business model and vision

• Numan aims to evolve from a verticalised treatment model to a holistic health platform.
• The model relies on a rigorous medical questionnaire and verification process before any prescription.

Technical integration

• Custom integration required for app-based subscription purchases, as standard eCommerce flows are not applicable.
• App improvements are prioritised over a six-month horizon to improve marketing readiness.

Community activation and missions

• Activation integrates community access points into landing pages, newsletters and post-purchase communications.
• Missions allow tiered engagement, from simple social follows through to content creation.
• A self-filtered user base should support high engagement in the community.

Moderation and compliance

• Benjamin Mills flagged regulatory risk around patient-to-patient medical advice on the community wall.
• The brand retains full control over comments and post visibility to mitigate clinical risk.
• A pre-publication vetting process is required for all social content.
• Real-time moderation of third-party comments on external platforms such as Reddit was flagged as difficult.
• User segmentation on free-text responses currently requires manual tagging.

Actions agreed

These are the notes taken during the call, tidied for reference. If anything reads differently to how you remember it, tell us and we will correct it.

Club and Numan · last updated 13 August 2026