14 JulIntro call
Matt Pugh, Benjamin Mills, Matt Harris, Matt Turner
First conversation about where community-led growth sits alongside your paid activity, and what an ambassador community looks like for a business built on clinical trust.
No notes recorded for this call 17 JulBespoke demo
Matt Pugh, Benjamin Mills, Matt Harris, Matt Turner, Misaki Nakahiro
A walkthrough of the platform against your actual model, and an honest look at where a health business needs handling differently.
- Custom integration needed for app-based subscriptions, as standard eCommerce flows do not apply.
- Missions as tiered engagement, from a simple social follow through to full content creation.
- Benjamin raised the risk of patient-to-patient medical advice on the community wall.
- Agreed the brand keeps full control of comments and post visibility.
Read the notes →23 JulScoping workshop
Matt Pugh, Tamar Friedland, Benjamin Mills, Matt Harris, Matt Turner, Misaki Nakahiro
Goals, success metrics, timeline and support model. This is where the shape of the engagement was agreed.
- Community marketing rather than influencer marketing.
- Activation through website embed, newsletters and social channels.
- Auto-Pilot: up to 30 hours of managed service per month.
- Full white glove agreed for the first three months, then reviewed.
- Q3 target for signature and onboarding.
Read the notes →10 AugustRound 2 catch-up
Matt Pugh, Matt Harris, Matt Turner
Timeline agreed. Procurement, IT security and legal review run in parallel from today, order form on 21 August, kickoff the week of 24 August, community live 31 August.
No notes recorded for this call
