23 Jul 2026
Scoping workshop
Matt Pugh, Tamar Friedland, Benjamin Mills, Matt Harris, Matt Turner, Misaki Nakahiro
Explored the platform integration and settled the support model ahead of deployment.
Community marketing vision
- Focus on community marketing rather than traditional influencer models, to prioritise authentic consumer passion.
- Objective is content creation and organic advocacy at scale.
Platform functionality and missions
- Activation relies on website embeds, newsletters and social channels to recruit community members.
- Missions are the primary engagement tool, letting the brand segment users and deploy targeted tasks.
- API integration tracks social engagement metrics and manages content rights.
Support and compliance
- Regulatory compliance is managed through integrated terms and conditions and pre-submission review flows.
- Auto-Pilot provides up to 30 hours of managed service a month, including mission calendar creation and submission management.
Integration and timeline
- Invite-a-friend mission feature slated for deployment shortly after the workshop.
- Q3 target for signature and the start of onboarding.
Actions agreed
ClubInvestigate event tracking and UTM parameters in the web embed.
The groupDetail the support tiers, service levels and scope of work.
ClubShare the scoping documentation covering activities and roles.
Tamar FriedlandAssess systems for reviewing user-generated content before it publishes to social.
ClubSend the terms and conditions, Order Form and Auto-Pilot summary.
Matt PughFormalise the business case covering marketing requirements and revenue impact.
These are the notes taken during the call, tidied for reference.
If anything reads differently to how you remember it, tell us and we will correct it.
Club and Numan · last updated 13 August 2026